Transparent by design
Every result comes with its formula, a worked example, and context for what it means.
THE NUMBERS BEHIND YOUR NEXT MOVEYour creativity.
Your creativity.
A clearer perspective.
Free creator & influencer calculators for engagement, sponsorship rates, earnings, CPM, and ROI. Make your next decision with the numbers in focus.
Find your calculator Free to use. No sign-up.
THROUGH THE LENSSample campaign
Engagement rate4.30%430 interactions · 10k followers
Campaign CPM$20.00
Return on ad spend3.00×
CREATORSBRANDSAGENCIES
LESS GUESSWORK. MORE CLARITY.
Put your numbers to work.
Choose a tool. Add your numbers.
See the result—and how it’s calculated.
01
InstagramInstagram engagement
See how your audience interacts with your content. Calculate your engagement rate from followers, likes, comments, saves, and shares.
Open calculator02
Creator analyticsCreator CPM
Understand what you pay for visibility. Calculate campaign cost per 1,000 impressions and cost per impression.
Open calculator03
Brand campaignsCampaign ROI
Turn campaign costs and attributed revenue into ROI and ROAS. Add clicks, impressions, and conversions for a fuller picture.
Open calculator04
TikTokTikTok engagement
Calculate follower-based TikTok engagement from average likes, comments, and shares. Understand what the rate says about your video sample.
Open calculator05
YouTubeYouTube earnings
Estimate daily, monthly, and annual YouTube revenue from monthly views and your RPM. Use an illustrative niche range if your RPM is unknown.
Open calculator06
YouTubeYouTube Shorts earnings
Estimate YouTube Shorts revenue using monthly Shorts views and your own Shorts RPM, with daily, monthly, and annual projections.
Open calculator07
Influencer pricingInfluencer price
Get a simple sponsored-post price range from platform, followers, and engagement. See the model midpoint, assumed impressions, and effective CPM.
Open calculator08
Influencer pricingInfluencer rates
Explore a sponsorship price range with platform, audience, content format, deliverables, usage rights, exclusivity, and creator market.
Open calculator09
InstagramInstagram earnings
Estimate sponsorship earnings per Instagram post, per month, and per year from audience, engagement, and your planned posting schedule.
Open calculator10
YouTubeYouTube sponsorships
Estimate a YouTube brand deal range from average video views, niche, sponsorship type, and audience market. See the model CPM and midpoint.
Open calculatorMADE TO BE UNDERSTOODUseful numbers.
Useful numbers.
No black boxes.
Whether you’re reviewing your content or planning a creator campaign, start with a metric you can explain.
For both sides of the partnership
Creators can understand audience engagement. Brands can compare exposure costs and campaign returns.
Your numbers stay with you
Calculations run in your browser. No social account connection or registration needed.
Understand creator performance, one metric at a time.
Start with the Instagram engagement calculator to compare post interactions with audience size. Use the creator CPM calculator to understand the cost of campaign visibility. Then connect your costs to attributed revenue with the brand campaign ROI calculator. Together, these tools give you a practical starting point for evaluating content and partnerships.